Blue Cross and Blue Shield of Illinois Member Campaign Promotes Personal Health Manager and Blue Points
In May Blue Cross and Blue Shield of Illinois launched a campaign on Blue Access® for Members to promote the Personal Health Manager and encourage members to earn Blue Points by using these online wellness and condition management resources. Blue Points can be redeemed for reward items such as health-related products and fitness gear, popular merchandise and gift certificates.
Set to run through July 14, the adult member who earns the most Blue Points during the campaign will win tickets for the hit Chicago musical, Jersey Boys. An e-mail announcing the promotion was sent to Blue Access for Members registrants with Personal Health Manager access, who have opted in to receive electronic updates.
To view more information about the campaign, go to the promotional Web page at www.bcbsil.com/jerseyboys.